AI Insights · Timothy · March 2025
Top 5 Consumer Finance Apps Performance in Bulgaria Q1 2025
Explore the performance of the top consumer finance apps in Bulgaria during Q1 2025, highlighting trends in downloads and active users.
In the first quarter of 2025, the performance of the top consumer finance apps in Bulgaria showed interesting trends in downloads and active users.
Revolut: Spend, Save, Trade maintained a strong presence with weekly downloads starting at around 20.5K, showing a slight decline to approximately 12K by the end of March. Active users fluctuated but ultimately increased, peaking at about 939K.
m-Postbank experienced significant growth in active users, starting from 5K and reaching approximately 144K by the quarter's end. Downloads saw a notable peak at nearly 28.8K in late February.
The Bankak / بنكك app had a steady decrease in downloads, starting at 8.2K and ending the quarter at about 2.8K. However, active users consistently increased from 24.7K to 62.4K.
DSK Smart saw a steady decline in downloads, starting from 3.7K and ending at about 3.1K. Despite this, active users showed a brief surge in March, peaking at around 322K before settling at 297K.
Finally, UBB Mobile saw relatively stable download numbers, with a slight peak at 5K in late March. Active users fluctuated, starting at 206K and ending at approximately 228K.
These insights, drawn from Sensor Tower data, highlight the dynamic nature of the consumer finance app market in Bulgaria. For more detailed insights, visit Sensor Tower's platform.
